Cause and Effectof Joining the Military Essay

The U.S. Armed force is the most established, most settled part of the military. â€Å"The U.S. Armed force follows it’s legacy back to the 1600’s and the time of colonization.†(Historcal Dictionary of the US Army) Since at that point, the Army has changed. The Army has significantly more to offer now than it did Two Hundred and Thirty eight years prior. There are numerous advantages to joining the Army from clinical to extra pays. School educational cost costs are rising quicker than at any other time. Not exclusively do undergrads need to take out understudy credits after understudy advances, most need to work low maintenance or even all day employments to set off for college, which defers their training, some of the time taking a partners four years to finish. Joining the Army, upon passage you can pick a GI Bill choice. There are various renditions of the GI Bill, however all permit you to go to school without agonizing over educational cost costs. I am utilizing my Post 9/11 GI Bill and for three years, my GI Bill pays full educational cost, a book payment, and a month to month lodging stipend. Not exclusively is there the GI Bill alternative, however while well-trained or save, you can exploit their educational cost help program. The program covers 100% of educational cost costs. As both of these projects are magnificent, there are impacts to it. The GI Bill just covers everythign 100% for three years. On the off chance that you are needing to get a Bachelor’s Degree, you would need to assume in any event fifteen acknowledgment hours for every semester, without taking any semesters off, so as to get your Bachelor’s utilizing your GI Bill with no cash based costs. In the event that utilizing the educational cost help program, you are working all day. You have your fighter obligations just as going to class. There are days that you may need to miss class since you have to pull a twenty four hour watch, which may negatively affect your evaluation. The Army gives free medicinal services to troopers and their family. The expense of social insurance protection is costly, you despite everything need to pay cash based costs from co-pays to half of a bill from the medical clinic. With the Army, everything is secured. Despite the fact that the medicinal services is free, it is for troopers and their families. There are a modest quantities of specialists for a lot of individuals. So despite the fact that the human services is free, you frequently need to stand by longer timeframes for an arrangement and when you truly need an arrangement quick, it doesn’t consistently work out. If you somehow happened to need to go to an earnest consideration facility, you have to get consent from the military insurance agency. When joining the military, you step through an examination so as to perceive what aptitudes you are most grounded. You are given a score and relying upon your score, figures out what work in the Army you can pick. Employments in the Army run from infantryman to LPN’s. (http://www.goarmy.com/vocations and-occupations/peruse profession and-employment classifications/combat.html) The higher the score, the more choices of employments there are accessible to you. At this moment there are approximately one hundred and ninety occupations in the Army. A few employments are more sought after than others. When joining the Army, in the event that you pick one of the popularity employments, you may get a reward for picking the activity. In the wake of accepting the reward cash, generally given in a singular amount, if you somehow happened to need to escape the Army during a specific timeframe in the wake of getting the reward, you would need to take care of the reward cash. Now and again the reward could be up to teh thousand dollars. Despite the fact that the Army offers the advantages referenced, in addition to some more, you additionally need to think about the cost it takes on your family. In the Army, you move around generally at regular intervals. If you somehow happened to convey, you would be away for 9 months furthermore, without seeing your family. A few arrangements are simpler than others, as some let you skype with your family day by day to a couple of times week after week, and others possibly once per month. For kids is hard moving near, making companions and afterward leaving them, making new companions once more, and it takesa a cost for them scholastically. A few youngsters may even need to remain back a year relying upon the season they move. With all the advantages accessible to you and that the military offers, there are numerous impacts to consider. They are on the whole incredible, however the impacts don’t just impact you, yet in addition your family and friends and family. You would need to consider what you pick, how it impacts others lives too. From individual experience, the Army is magnificent and offers a great deal to myself, yet my family also. It permitted me to accommodate my family and furthermore set me up for my future. Stream and Rhythm (Sentence Fluency) All sentences sound characteristic and are simple on-the-ear when perused out loud. Each sentence is clear and has an undeniable accentuation. Practically all sentences sound regular and are simple on-the-ear when perused out loud, however 1 or 2 are hardened and clumsy or hard to comprehend. Most sentences sound common and are simple on-the-ear when perused so anyone might hear, yet a few are hardened and ungainly or are hard to comprehend. The sentences are hard to peruse out loud in light of the fact that they sound cumbersome, are distractingly tedious, or troublesome toâ understand. Sequencing (Organization) Subtleties are put in a consistent request and the manner in which they are introduced viably keeps the enthusiasm of the peruser. Subtleties are put in a coherent request, however the manner by which they are introduced/presented at times makes the composing less intriguing. A few subtleties are not in an intelligent or anticipated request, and this diverts the peruser. Numerous subtleties are not in a consistent or anticipated request. There is little sense that the composing is sorted out. Presentation (Organization) The presentation is welcoming, states the fundamental subject and sees the structure of the paper. The presentation unmistakably expresses the fundamental point and sees the structure of the paper, yet isn't especially welcoming to the peruser. The presentation expresses the primary theme, yet doesn't satisfactorily review the structure of the paper nor is it especially welcoming to the peruser. There is no away from of the primary theme or structure of the paper. Responsibility (Voice) The author effectively utilizes a few reasons/claims to attempt to show why the peruser should mind or need to find out about the theme. The essayist effectively utilizes a couple of reasons/offers to attempt to show why the peruser should mind or need to find out about the point. The author endeavors to make the peruser care about the theme, yet isn't generally fruitful. The author made no endeavor to make the peruser care about the theme. Changes (Organization) An assortment of insightful advances are utilized. They obviously show how thoughts are associated. Changes obviously show how thoughts are associated, yet there is little assortment. A few advances function admirably; yet associations between different thoughts are fluffy. The changes between thoughts are muddled or nonexistent. Works Cited Earthy colored, Jerold E. Recorded Dictionary of the US Army. Westport, CT, USA : Greenwood Press, Dec 2000. 15 Nov 2004. 4 Nov 2013 .

Coca-Cola Still Number One free essay sample

Coca-Cola has for quite some time been a world chief in cola items, with Pepsi being the main rival verging on expelling them from their main spot. In any case, with expanding globalization comes expanding dread that the achievement of residential items may waver. Thus, this outcomes in an expansion in household makers of comparative items with an end goal to build residential achievement and cutoff control of outside makers. Despite these resulting developments in local contenders, Coca-Cola may never genuinely be beaten. In the mid 2000’s, residential contenders started to emerge in Europe and the Middle East in light of Coca-Cola’s control of the cola advertise. Mecca Cola was propelled with an end goal to turn into the new decision of cola for Muslims around the world, just as to give a substitute to the American cola item. This new organization promised to give 20% of its benefits to Muslim and Palestinian foundations, and even supported the harmony walk in London that exhibited against the U. S. contribution in the war against Iraq (Gillespie Hennessy, 2011). During that harmony walk, 36,000 jugs of Mecca Cola were given out alongside 10,000 T-shirts bearing the Mecca Cola logo and hostile to war mottos. They even outfitted a vehicle with a twenty-foot high Mecca Cola can pulling a trailer with a promotion board bearing the trademark â€Å"Human creatures are completely brought into the world free and equal†¦ and should think before they drink† (Britt, 2003). In any case, even with Mecca Cola’s promise to residential causes and its enemy of war battle, it was not sufficiently able to oust Coca-Cola’s hang available. One more European contender was brought into the world with the formation of Qibla Cola, which propelled in Britain in 2002. Like Mecca Cola, Qibla pledged to give a level of its benefits to compassionate endeavors around the world, and was against the U. S. driven war in Iraq. Qibla even ventured to require a blacklist of all American-made items because of the Iraq war. Be that as it may, similar to Mecca Cola, Qibla was not sufficiently able to go up against a world head like Coca-Cola. Indeed, even household makers like Zam cola, Iran’s choice to Coke, couldn’t contend. As Zam extended further into Middle Eastern markets, Coca-Cola started reintegrate itself into Iran’s markets. None of the European or Middle Eastern makers had the stuff to contend with a worldwide pioneer like Coca-Cola (Gillespie Hennessy, 2011). In Latin America, notwithstanding, Coca-Cola confronted an authentic danger in Kola Real, which was created by Peru locals Eduardo and Mirtha Aranos-Jeri, organizers of the Ajegroup. Kola Real was made in light of the dissidents in Latin America routinely seizing Coca-Cola conveyance trucks. Because of these hijackings, the Ajegroup chose to create its own cola item and disseminate it locally. As they didn't have the enormous overhead costs, for example, publicizing, that Coke did, they had the option to sell their cola item at a cost significantly lower than that of Coca-Cola. This lower cost is the thing that helped the Ajegroup to take a significant portion of the Latin American cola advertise out of the hands of American-made Coca-Cola. Kola Real was by a wide margin more serious with Coca-Cola than its European and Middle Eastern partners (Gillespie Hennessy, 2011). There is an explanation that Kola Real was more serious than both Mecca and Qibla Colas. Contrasted with Coca-Cola, Mecca Cola and Qibla Cola had a few qualities, yet had unmistakably more shortcomings. The qualities that these two residential makers contained were just that they were household, they swore to nearby causes with an end goal to upgrade their own networks, and they wouldn't bolster American war endeavors in Iraq. These elements helped these household organizations to have slight achievement in their neighborhood markets. In any case, their absence of value intensity, just as their absence of capital, showcasing plans, and information on worldwide joining methodologies limited them from getting really serious with the worldwide pioneer. In examination, Ajegroup contained a greater amount of the qualities required to contend with a worldwide maker of this size. Being that it was a privately-owned company, they had the option to evade a portion of the expenses brought about by bigger corporate endeavors. For example, they didn't promote, which allowed them to maintain a strategic distance from a significant creation cost. This was a main consideration in their capacity to value their cola item far beneath that of Coca-Cola, which thus permitted them to be serious in the Latin American cola markets. Likewise, Ajegroup disseminated and sold their items in the littler mother and-pop puts away made up the Latin American market. In Mexico alone, these little mother and-pop sort hides away up 75 percent of all cola deals (Gillespie Hennessy, 2011). Ajegroup’s serious valuing and its region have added to its accomplishment in Latin American markets. With its serious edge, I do believe that Ajegroup’s cola item has the potential for progress whenever extended outside of Latin America. I think whenever dispersed in European or Middle Eastern nations, it might get an opportunity at being serious with Coca-Cola in those business sectors in the event that they can keep on staying serious with their costs. I likewise feel that they have a chance to be fruitful in those business sectors as there is no hostility between the zones, while there is ill will between these regions and the U. S. Likewise, Ajegroup can possibly be serious whenever ventured into the U. S. , halfway because of its serious estimating, and somewhat because of the Hispanic populace that would want to purchase items from their nation of origin. For what it's worth, Ajegroup has as of now effectively ventured into sixteen unique nations with its item â€Å"Big Cola,† remembering territories for Central and South America, just as Southeast Asia (Positive Publications, LLC, 2012). Any organization can possibly be serious while growing, and with Ajegroup’s effectively serious edge in the Latin American markets, I accept they just may have the stuff to extend effectively. Given Ajegroup’s achievement in the Latin American markets, and the danger it forced on Coca-Cola’s share, Coke started to fight back. Coca-Cola started to compromise a portion of the littler Latin American stores, expressing that on the off chance that they sold this new cola item, they would haul their own item out of their stores. Coke additionally â€Å"bought† its distributers’ reliability by giving things, for example, free coolers to cool their Cokes and life coverage arrangements for the storekeepers. Clearly this is something that Ajegroup was in no situation to do, such huge numbers of stores would not sell their Kola Real item because of the dangers as well as pay-offs from Coca-Cola (Gillespie Hennessy, 2011). Coca-Cola mishandled their market control over wholesalers trying to hold their control over the Latin American cola markets. I think Coca-Cola could have held their control over Latin American markets with a few procedures that didn't include manhandling their control over their merchants. For example, Coca-Cola can mass-showcase, and could have held a neighborhood VIP or competitor to advance their item. They likewise could have patched up their item picture, making their item progressively alluring in that specific market. They additionally could have had a go at examining the chance of cooperating up with Ajegroup, which would enable them to have not one, yet two items ruling the Latin American Markets. Despite the fact that benefiting as much as possible from the force you as of now have is undoubtedly the simpler course, there are in every case progressively moral alternatives. Taking everything into account, albeit local contenders emerge in light of worldwide rivalry, Coca-Cola may never really be beaten. Despite the fact that expanding globalization brings about an expanding apprehension of local disappointment, local makers may never really have the stuff to contend with the worldwide mammoth. Coca-Cola has been, and keeps on being the world chief of cola items in business sectors around the globe. References

The Ultimate Exercises to Improve Posture (Simple and Effective)

The Ultimate Exercises to Improve Posture (Simple and Effective) How many times in your childhood did your mother yell at you to stand upright or stop slouching?Back then, it might have seemed like they were just being nagging, but in reality, our mothers were trying to prevent us from developing the habit of bad posture.Today, a lot of people suffer from problems related to poor posture, and the worst part is that many of them do not even realize that they have poor posture.How many times have you caught yourself slouching or hunching over your computer, looking down at your smartphone, cradling the phone between your head and shoulders, or sliding forward on your office seat?All these are examples of poor posture, yet we engage in many of them without even realizing it.Essentially, poor posture is any position where there is musculoskeletal distortion in the neck and back due to the spine being in unnatural positions for long periods of time.WHY YOU SHOULD STRIVE FOR PROPER POSTUREEven when we know that some of our habits lead to poor posture, m any of us do nothing to correct our posture.This is because we don’t know the negative impact of poor posture.Apart from making you look unattractive and self-doubting, poor posture also has several negative effects on your health and wellbeing. These include:Soreness and pain: Poor posture puts your body’s support system (your muscles and skeleton) in unnatural positions.This unnatural position causes misalignment of the spine, resulting in pain in the affected areas.Poor posture also misaligns your body’s natural weight distribution, which means that some of your muscles and bones have to bear more weight than they are supposed to.They have to work harder to support this extra weight, leading to pain and soreness in these areas.The areas that commonly experience pain and soreness include the lower back, the shoulders, the neck and the wrists.In extreme cases, poor posture can lead to problems such as a herniated disc and text neck.Increased risk of cardiovascular diseases: P oor posture, such as slouching, puts pressure on the ribcage and diaphragm, which can put more pressure on the heart.The misalignment of the spine can also result in constriction of blood vessels, resulting in poor circulation and conditions like deep vein thrombosis.If left untreated, these conditions greatly increase your risk of suffering from cardiovascular diseases.Poor breathing: Apart from putting more pressure on the heart, pressure on the ribcage and diaphragm also prevents your lungs from expanding properly as you breathe in.This in turns prevents your lungs from taking in as much oxygen as they should.Negative mood: You might think that there is no connection between your body posture and your mood, but studies show otherwise.According to a study conducted by researchers from the University of Auckland, poor posture is associated with lower self-esteem, more fear, worse moods and greater use of negative words.Increased stress: Poor posture has also been shown to lead to i ncreased physical and mental stress.Apart from the physical stress resulting from body pain and soreness, poor posture also increases the levels of cortisol (the stress hormone) in your body, leading to increased mental stress.A study by the San Francisco State University asked students to walk down a hallway either in a slouched position or by cross-crawl skipping.The group that walked in a slouched positions experienced decreased energy levels and higher feelings of depression.Carpal tunnel syndrome: The function and sensitivity of your arms, wrists and hands is controlled by the nerves stemming from your upper back and neck.Since poor posture largely affects these areas (the upper back and neck), it can result in pinching of these nerves, leading to carpal tunnel syndrome, which is a condition where someone experiences tightness, pain, tingling or numbness in the muscles throughout the arm.Tension headaches: This is another problem caused by poor posture that is commonly experien ced by office workers.Sitting all day in a poorly set up workstation â€" a monitor or desk that is too low or too high, computer accessories that are not ergonomically designed, a chair that does not provide adequate support, and so on â€" puts a lot of strain and tension on your neck and shoulders.Eventually, this tension works its way up your head, resulting in tension headaches.Decreased motivation: I mentioned that poor posture often makes you feel less confident in yourself. This in turn causes you to lose motivation in going after your goals and ambitions.Due to the appearance of self-doubt, others will also consider you as shy or timid, which will negatively affect you both in work-related and social situations.Poor digestion: Just like it squeezes up your rib cage and diaphragm, hunching over and slouching also bunches up the organs around your abdomen together.This leads to decreased ability to digest food, causing you to feel constipated. If left unaddressed for a long per iod of time, this can result in life-changing metabolic problems.Fatigue: Poor posture unnaturally shifts your body weight, which means that some of your muscles have to work much harder to keep you upright.This extra work is tiresome and requires more energy, therefore it leaves you feeling fatigued.EXERCISES TO IMPROVE YOUR POSTURETo avoid experiencing any of the negative effects discussed above, you need to actively work on correcting and improving your posture.Good posture ensures that all the bones, muscles, tendons and ligaments within your body are properly aligned in their correct position and that they are working optimally.Good posture also helps your body to develop proper strength, balance and flexibility.There is less strain on your body and you are less likely to experience any of the negative effects discussed above. In this section, we are going to look at some great exercises that can help you improve your posture.Most of these exercises are easy to perform and do n ot need any complicated equipment, which means that you can easily perform them within the privacy of your home and without the need to invest a lot of money in expensive equipment.The PlankA strong core is very important for developing good posture, and this simple exercise is one of the best ways to strengthen your core.The plank strengthens the several abdominal muscles, including the internal and external obliques, the rectus adbominis (the six pack muscles), as well as the erector spinae muscles on your back, the glutes, and the muscles on your shoulders.Below are the steps on how to correctly perform the plank: Start by lying face down on the floor, with your legs and feet together and your palms alongside your shoulders in pushup position.Raise yourself up onto your forearms, such that your elbow and the rest of your forearm is touching the ground. Your forearms should also be parallel to each other.Lift up your lower body and knees such that only your forearms and toes remai n touching the ground.Lock your abdominal and pelvic muscles to ensure that the middle part of your body does not sag. At this point, your legs, your spine, your shoulders, and your neck should be held straight, with your head facing downwards.Hold the position for a while as your breathe in through your nose and breathe out through your mouth. For starters, try to hold the position for about 30 seconds. You can gradually increase the length of time as your core becomes stronger.Back ExtensionsThis exercise helps you develop a strong back, which is also an important element for maintaining proper body posture.This exercise works the erector spinae muscles, the muscles of the lower back as well as the glutes.This exercise also improves the mobility and flexibility of the spine. Below are steps on how to properly perform back extensions. Start by lying face down on the floor, with your legs and feet together and your hands stretched outwards. Your feet should be outstretched, such tha t the tops of your feet are pressed against the floor.Using only your back muscles, slowly lift up your head and chest off the floor as you simultaneously lift up your feet off the floor. Don’t push down into your arms to lift up. At this point, only the middle section of your body (your stomach and hip bones) should be in contact with the floor. Hold the position for a few seconds and go back to the starting position.Repeat 10 â€" 15 times, increasing the number of reps as your back becomes stronger.If you find it to perform the exercise, start off with an easier variation of the exercise where you lift up your head, chest and arms off the floor while your feet remain in contact with the floor.You can later move on to the advanced variation as your back becomes stronger.Wall AngelsThis is another simple exercise that you can do from anywhere, even inside your office.This exercise is a great way to test your posture as well as to combat against rounded shoulders.The exercise stret ches out your shoulders and chest and helps strengthen a number of back muscles, including the trapezius, the rotator cuffs and the lats.All you need to perform this exercise is a roomy wall space.Follow the steps below to properly perform the wall angels. Start by standing with your back against the wall, with your heels a few inches from the base of the wall and your knees slightly bent.Make sure that your entire upper body â€" your head, shoulders and back â€" is touching the wall.Raise your arms with your elbows bent such that your lower arms are pointing upwards while your upper arms are parallel to the floor. The whole of your arms should also be leaning against the wall, with the palms facing outwards.Straighten your elbows to raise your arms above your head, such that they form a letter Y, with your head protruding from the center of the letter Y. As you raise your arms, make sure that they remain in contact with the wall.Hold the position for a few seconds and bring your ar ms back to the starting position, once again ensuring that contact with the wall is not lost.Repeat the arm movement 10 â€" 15 times.Chin TuckThe chin tuck is a great exercise for keeping your head aligned above the spine and reversing the poor, forward-head posture.It is also one of the best exercises for combating the neck pain that results from poor posture.The chin tuck exercise strengthens the upper thoracic extensor muscles, which are responsible for pulling the head back into alignment over the shoulders.This exercise also stretches the suboccipital and scalene muscles.The chin tuck exercise can be done in seated or standing position.Below are the steps on how to correctly perform the chin tuck exercise. Sit or stand upright with your shoulders rolled back and down. Make sure that your head is looking straight ahead and that your ears are directly above your shoulders.Place one finger on your chin.Without moving your finger, slightly tuck in your chin and pull your head strai ght backwards until you feel a good stretch at the top of your neck and the base of your head. At this point, there should be a gap between your chin and finger. The finger merely acts as reference for the starting point.Hold the position for a few seconds and go back to the starting position.Repeat the movement 10 â€" 15 times.You should perform about 5 to 7 sets (15 rep each) of the exercise throughout the course of the day.This not only strengthens your neck muscles, it also helps you create a habit of maintaining good head posture.The best part about this exercise is that it can be done anytime and anywhere â€" as you eat breakfast, lunch or supper, on the train, while waiting at a red light, in the office, basically anywhere.Kneeling Hip Flexor StretchThe kneeling hip flexor stretch is a great exercise for loosening the hip flexor muscles.These are a group of five muscles that connect to the pelvis and the femur.These muscles play a huge rule in our standing posture.Since the p elvis is the base of the spine, tight hip flexor muscles can lead to muscular imbalance in the lower back, leading to poor posture and sometimes lower back pain.Your hip flexor muscles usually become short and tight when you spend a lot of time in seated positions.Follow the steps below to correctly perform the kneeling hip flexor stretch. Kneel down with your left knee and stretch out your foot so that the top of your foot is against the floor. Place your right leg in front such that your thigh is parallel to the floor while your lower leg is perpendicular to the floor, with your knee bent at a 90 degree angle.Place your hands on your right knee, while ensuring that your back remains straight upright.Without getting your left knee off the floor, push your hips forward as your squeeze the muscles in your right buttock. Hold this position for about 30 seconds and go back to the starting position.Repeat the movement for about 10 â€" 15 times and then switch sides, placing your right k nee down and bringing your left leg up.Once you incorporate this exercise into your daily routine, you will notice that it becomes easier to stand or sit with a straight spine.Child’s PoseThis exercise is actually a resting pose borrowed from yoga.The child’s pose helps release tension in the muscles of your neck and lower back.This position also lengthens your spine and stretches your hamstrings and glutes.Follow the steps below to correctly perform the child’s pose. Start by kneeling down with your knees together and your big toes together. The upper part of your feet should be against the floor, with your heels pointing slightly outwards.Keeping your knees together and maintaining the position of your feet, sit down on your shin bones.Bend your body at your hips so that your face is almost touching the floor.Stretch your arms in front of you or bring them backwards such that your hands are next to your feet.Remain in this position for up to five minutes, while taking deep b reaths that expand your ribcage.Reverse Plank BridgeThis exercise is a variation of the plank, which we came across earlier.The reverse plank bridge is one of the most effective exercises for straightening your lower back and getting rid of rounded shoulders.The reverse plank bridge works on several muscle groups, including your erector spinae, the middle trapezius, the rhomboids, the front deltoids, the hip flexors, hip adductors, hip abductors and the lumbar spine.This exercise also works your neck extensors. All in all, it is one of the best exercises for improving body posture.Below are the steps for correctly performing the reverse plank bridge. Start by sitting down on the floor, with your legs in front of you. Place your hands behind you with your palms on the ground. You can have your fingers pointed backwards or forward.Press your palms and heels on the floor and lift your pelvis off the floor. Ensure that your knees, your pelvis and your shoulders are in line.Pull your sho ulders back such that the shoulder blades come together while pushing your chest up.Hold this position for 30 seconds. As your core and shoulders muscles become stronger, you can gradually increase the time.The Cat-Cow StretchThis is another exercise that is borrowed from yoga.The exercise consists of repeatedly moving the spine from flexion (a rounded position) to extension (an arched position).The cat-cow exercise is great for increasing abdominal strength and spinal flexibility.The movement of extending and flexing the spine also helps increase circulation in the discs of the spine.This exercise is great for preventing and reducing back pain. It is also a great exercise for those who spend a lot of time in sitting positions.Below are the steps on how to correctly perform the cat-cow stretch: Start by going down on your hands and knees. Your wrists, elbows and shoulders should be directly aligned below each other. Similarly, your knees should be directly below your hips. Your feet should be stretched out with the top of your feet against the floor. Spread out your fingers for better stability.Make sure that your spine is straight, with your shoulders and hips at the same level. Your head should be look down towards your fingers, such that your neck is also in line with your hips, spine and shoulders. This is the neutral position of the spine.Breathe in as you tilt your pelvis upwards and backwards such that your tailbone sticks up.Relax the abdominal muscles so that your belly moves towards the floor and at the same time arch your back downwards.Push your shoulders upwards and at the same time lift your head so that you end up gazing at the ceiling. Hold this position for a few seconds.Exhale as you now tilt your pelvis downwards and inwards, tucking in your tailbone.Follow by drawing your navel towards your spine and at the same time round your back upwards.Drop your head downwards as if you are trying to look at your navel. You want to end up with your ear s between your biceps.Hold this position for a few seconds and then go back to step 3 as you inhale.Repeat the cycle as you inhale and exhale about 5 â€" 10 times.Once you are done with your last repetition, go back to the neutral spine position and hold it for a few seconds.WRAPPING UPGood posture is very important for your health and wellbeing, and the eight exercises discussed in this article will help you improve your posture and reverse any negative effects you might be experiencing as a result of poor posture.It’s good to note that for you to achieve results using these exercises, you should make them a part of your routine.Poor posture is brought about by activities that are part of your daily routine, such as sitting all day at work and driving, therefore you should also perform these exercises every day.If you perform them for only a few weeks and stop, you will soon go back to where you started.Finally, I want to urge you to start performing these exercises today.The old er you get, the more pronounced the effects of poor posture become and the harder it is to reverse them, so don’t waste any time.Get started right away.

How Is Oppression Defined in Womens History

Oppression is the inequitable use of authority, law, or physical force to prevent others from being free or equal. Oppression is a type of injustice.  The verb oppress can mean to keep someone down in a social sense, such as an authoritarian government might do in an oppressive society. It can also mean to mentally burden someone, such as with the psychological weight of an oppressive idea.   Feminists fight against the oppression of women. Women have been unjustly held back from achieving full equality for much of human history in many societies around the world. Feminist theorists of the 1960s and 1970s looked for new ways to analyze this oppression, often concluding that there were both overt and insidious forces in society that oppressed women. These feminists also drew on the work of earlier authors who had analyzed the oppression of women, including Simone de Beauvoir in The Second Sex and Mary Wollstonecraft in A Vindication of the Rights of Woman. Many common types of oppression are described as â€Å"isms† such as sexism, racism and so on. The opposite of oppression would be liberation (to remove oppression) or equality (absence of oppression). The Ubiquity of Womens Oppression In much of the written literature of the ancient and medieval world, we have evidence of womens oppression by men in European, Middle Eastern, and African cultures. Women did not have the same legal and political rights as men and were under control of fathers and husbands in almost all societies. In some societies in which women had few options for supporting their life if not supported by a husband, there was even a practice of ritual widow suicide or murder. (Asia continued this practice into the 20th century with some cases occurring in the present as well.) In Greece, often held up as a model of democracy, women did not have basic rights, and could own no property nor could they participate directly in the political system. In both Rome and Greece, womens every movement in public was limited.  There are cultures today where women rarely leave their own homes. Sexual Violence Use of force or coercion—physical or cultural—to impose unwanted sexual contact or rape is a physical expression of oppression, both a result of oppression and a means to maintain oppression. Oppression is both a cause and an effect of sexual violence.  Sexual violence and other forms of violence can create psychological trauma, and make it more difficult for the members of the group subjected to the violence to experience autonomy, choice, respect, and safety. Religions and Cultures Many cultures and religions justify the oppression of women by attributing sexual power to them, that men must then rigidly control to maintain their own purity and power. Reproductive functions—including childbirth and menstruation, sometimes breastfeeding and pregnancy—are seen as disgusting. Thus, in these cultures, women are often required to cover their bodies and faces to keep men, assumed not to be in control of their own sexual actions, from being overpowered. Women are also treated either like children or like property in many cultures and religions. For example, the punishment for rape in some cultures is that the rapists wife is given over to the rape victims husband or father to rape as he wishes, as revenge. Or a woman who is involved in adultery or other sex acts outside monogamous marriage is punished more severely than the man who is involved, and a womans word about rape is not taken as seriously as a mans word about being robbed would be. Womens status as somehow lesser than men is used to justify mens power over women. Marxist (Engels) View of Womens Oppression In Marxism, womens oppression is a key issue.  Engels called the working woman a slave of a slave, and his analysis, in particular, was that oppression of women rose with the rise of a class society, about 6,000 years ago. Engels discussion of the development of womens oppression is primarily in The Origin of the Family, Private Property, and the State, and drew on anthropologist Lewis Morgan and German writer Bachofen. Engels writes of the world historical defeat of the female sex when Mother-right was overthrown by males to control inheritance of property.  Thus, he argued, it was the concept of property that led to womens oppression. Critics of this analysis point out that while there is much anthropological evidence for matrilineal descent in primal societies, that does not equate to matriarchy or womens equality. In the Marxist view, the oppression of women is a creation of culture. Other Cultural Views Cultural oppression of women can take many forms, including shaming and ridiculing women to reinforce their supposed inferior nature, or physical abuse, as well as the more commonly acknowledged means of oppression including fewer political, social and economic rights. Psychological View In some psychological views, the oppression of women is an outcome of the more aggressive and competitive nature of males due to testosterone levels. Others attribute it to a self-reinforcing cycle where men compete for power and control. Psychological views are used to justify views that women think differently or less well than men, though such studies dont hold up to scrutiny. Intersectionality Other forms of oppression can interact with the oppression of women.  Racism, classism, heterosexism, ableism, ageism, and other social forms of coercion mean that women who are experiencing other forms of oppression may not experience oppression as women in the same way other women with different intersections will experience it.

Cyber Bullying And Its Effects On Children - 1314 Words

Bullying, according to Oxford Dictionary, is the use of â€Å"superior strength or influence to intimidate, typically to force someone to do what one wants.† Growing up, the only bullying that I have witnessed is on the television. The majority of people perceive a bully as a tough boy threatening another for his lunch money, but times have changed in unison with technology evolving. One of the overwhelmingly popular uses of the internet is to contact friends and relatives by posting pictures and sending comments on social media websites. For example, according to Jay Baer, a social media researcher, â€Å"56% of Americans have a profile on a social networking site†. The outcomes of these sites when used appropriately are enjoyable, but for children ages ten to eighteen, cyber bullying is a frequent activity through the sites. Social media websites need filters to decrease cyber bullying since young users have no remote understanding of the unsafe environment and of the depth the effects cyber bullying has on their victims, as well as themselves. Social media websites do not provide a safe and friendly environment for all age ranges. Consequently, â€Å"81% of teens use some kind of social media† making it a popular, yet cowardly source for bullying. Since smart phones and computers surround each one of us, teens hide behind them. It is easier to send a rude message or comment on a website than actually saying it to someone’s face. The people social media sites are molding us to be isShow MoreRelatedCyber Bullying And Its Effects On Children866 Words   |  4 Pagesabundant with violent content. Studies show that 90% of American teenagers use the Internet which is vastly unregulated (Lenhart). Thus, children have easy access to pornography, websites with cruel and racist content, and real-life scenes of violence. With pornography and profanity just being a Google-search away, free, and mostly without age restrictions, children tend to develop sexual curiosity at a very young age. According to Network World Inc., terms related to â€Å"sex and porn were near the topRead MoreCyber Bullying And Its Effects On Children And Adults Alike921 Words   |  4 Pages Technology has consumed our generation of children and adults alike, such luxuries such as cell phones and internet, have made our ways of communication much more convenient and accessible. Whether it be for pleasure,intimidation, or education our children are interracting more and more via the internet and social media accounts. This new media has created two new problems for students and teachers to deal with, cyber bullying and sexting. The biggest consequence is how to punish them. As peopleRead MoreCyber Bullyin g And Its Effects On Children And Adults Across The Globe1693 Words   |  7 PagesIntroduction Bullying doesn’t just happen on the playground or in the workplace; it has now taken over the Internet and popular social media platforms such as Facebook, Twitter and Instagram. The term for online bullying is referred to as â€Å"cyber-bullying†. â€Å"Cyber-bullying is defined as the use of email, cell phones, text messages, and Internet sites to threaten, harass, embarrass, or socially exclude† (Patchin, 2015). Much like the face-to-face bullying some may encounter in school can cause physicalRead MoreCyber Bullying Must Be Improved And Consistent1267 Words   |  6 Pages Amanda Bridges Ms. Shultz / Mrs. Seymore English 5th Period 28 January 2015 Cyber Bullying Have you ever been cyber bullied? The effects of cyberbullying are greater than many people have come to realize. Cyber bullies have been around for a long time, but technology now gives them a whole new way to get to their victims easier and faster. Cyberbullying is the use of information technology to repeatedly harm or harass other people in a deliberate manner (abouthealth). Cyberbullying happensRead MoreThe Social Problem Of Peer Pressure1659 Words   |  7 Pagespressured into bullying by their peers and conforming to peer pressure that leads to Cyber-bullying and Cyber-crimes. Bullies are misinterpreted as perpetrators; however, they were at some point victims too and created due to lack of social intervention and significantly affected by the victimization by their peers. Cyberbullying: Through the eyes of children and young people, it acknowledges how bullying has entered a â€Å"digital era† and the need for professionals and adults to protect the children by helpingRead MoreEssay about Cyber Bullying1223 Words   |  5 Pagesbut to those who have been or are currently victims of cyber bullying words can be the difference between life and death. â€Å"Words hurt, and they hurt much more when repeated in the echo chamber of the Internet.† (Rep. Linda Sanchez via FoxNews.com) There are at least 4 examples in the United States where cyber-bullying has been linked to the suicide of a teenager [1]. What is Cyber Bullying? Cyber bullying is defined as â€Å"bullying through information and communication technologies, mediumsRead MoreCyber Bullying And Its Effect On Society1536 Words   |  7 PagesBullying has been an extreme issue all around the world for hundreds of years, and since modern technology has advanced, so has cyber bullying. â€Å"‘Gimme’ your lunch money† has turned into texting and posting gruesome threats and embarrassing material all over social media. Millions of kids all over the world have taken their own lives due to the harmful effects of cyber bullying. Problems that cannot be resolved independently are brought to court, and the government has become increasingly involvedRead MoreCyber Bullying And Its Effect On Our Youth930 Words   |  4 PagesCyber-bulling â€Å"Cyber-bullying and its Effect on our Youth,† has released some useful information to American Osteopathic Association directed by unknown author and Dr. Jennifer N. Caudle, certified family physician. Dr. Caudle approaches to parents while she breaks down some statistics that could potentially prevent cyber bullying. Although, the author of the article along with Dr. Caudle does not reveal sufficient information of cyber bullying, the information given can be wisely incorporatedRead MoreCyber Bullying1493 Words   |  6 PagesPLAYED ON MEAGAN IS KNOWN AS CYBER BULLYING. IN THE YEARS SINCE I FIRST HEARD THIS STORY I’VE HEARD PLENTY MORE STORIES THAT FIT THIS CATEGORY SUCH AS THE SUICIDE OF RYAN HALLIGAN, AND TYLER CLEMENTI JUST TO NAME A COUPLE. CONSTANTLY HEARING THESE STORIES IN THE NEWS LET ME KNOW THAT CYBER-BULLYING IS A GROWING PHENOMENON AFFECTING MANY LIVES AROUND THE WORLD WHICH IS WHY I CHOSE THIS TOPIC TO RESEARCH. TODAY I WANT TO TELL YOU WHAT PROFESS IONALS DESCRIBE AS CYBER-BULLYING ,SOME OF THE ACCREDITED RESEARCHRead MoreAn Analysis of Cyber-Bullying in a Multiethnic Sample Essays974 Words   |  4 Pagesand teachers alike in combating what is popularly known as cyber-bullying. Cyber-bullying emerged from the anonymity technology provides bullies, the victims’ would receive repeated taunts, flames, in the form of emails, text messages, messages lefts on the victims’ social networking sites up to exclusion from those media sites. Goebert, D., Else, I., Matsu, C., Chung-Do, J., and Chang, J.Y., (2011) looked into the effects of cyber bullying on the mental health of ethnic high school students. The

Museum Marketing Mix Free Essays

string(113) " event The National Maritime Museum is also one of the unique venues hold many conferences, events and weddings\." MARKETING TRAVEL AND TOURISM PRODUCTS AND SERVICES I – Introduction I have been offered a short period placement in the National Maritime Museum. As part of my team projects in the Marketing Department, I have to produce a brief report to describe the marketing mix of the organisation in order to examine different aspects of marketing. The National Maritime Museum located in the heart of Greenwich where is home to historically buildings and most important national collections. We will write a custom essay sample on Museum Marketing Mix or any similar topic only for you Order Now It is the museum itself and also is a visitor attraction, which is funded by the Government to maintain its World Heritage Site. Each year the museum attracts many visitors from all over the world to come and see a wide range of displays and to have the understanding of the seas, oceans, time and space, planets and the universe and know the importance and their relationship with people. As a tourist attraction, the museum has to produce a marketing plan to meet the needs of the market and the visitors. Marketing mix is an essential part affect customer’s motivation for all organisations in terms of products, price, place and promotion. II – Marketing Mix 2. Products Visitors, of course, come to museum to see the arts, galleries, collections, displays and models. In the National Maritime Museum visitors can explore the astronomy and time by seeing how stars and planets are born, the Solar systems, Harrison timekeeper at the galleries. There are over two million collections relating to seafaring, astronomy, time measurement and navigation with over 9000 objects and 12,000 images in the museum. The other reason for visitors to come to the museum is that Greenwich is also a tourist destination itself, well known as a World Heritage Site. Specifically, the museum is made up of three significant sites, which are: the Royal Observatory, famous as the Greenwich Mean Time (GMT) and the Prime Meridian Line (Longitude 0 degree, the Queen’s House – the first building built with the classical style in England and the National Maritime Museum galleries (Maritime galleries). These three main sites can also be separate products. They have Observatory Galleries, Planetarism in the Royal Observatory; rare portrait collections by the most famous painters Van Dyck, Gainsborough, Hogarth and Reynolds in the Queen’s House. The museum does not target any specific type of customers, they do a lot of activities to attract families with children, adults, group visit, school trips and businesses: †¢ Permanent and temporary exhibitions [pic] The museum runs many exhibitions for all people throughout the year. For example, North-West Passage, Astronomy Photographer, Jeremy Millar: Given are three highlighted exhibitions. pic] Besides, tour exhibitions are quite popular and normally full-booked as they complement activities on-site and make a tour through many places in the UK such as Beacon, Glasgow, Hull, Aberdeen, Great Yarmouth, etc†¦ Some big tour exhibitions are: Beside the Seaside on tour, Turmoil and Tranquillity on tour, Your Ocean on tour and on tour – Skin deep: a history of tattooing. [ pic][pic][pic] They also offer exhibition specialise for children called All Hands and the Bridge Interactive Galleries open to families every Tuesdays weekly and uring school holidays. It all designed for children at all ages, they will be able to send a semaphore signal, load a cargo ship and more exciting is firing a cannon. This exhibition is also use for school group as a superb resource. †¢ Special Events The National Maritime Museum produces a variety of events include family events, adult programmes, school programmes, and sign-interpreted events. [pic] A lot of fun activities are offered in family events for all, for under five years old and five years old plus in particular. There are some more special events for summer holidays, half-term holidays, which are Explore Saturdays, Discover Sundays, Family Treasures and Creative Cargo. More over children can also have the opportunity to create and build their own models and stuffs such as Victory boat model, rocket, sea-monster mask and global and quadrant. [pic] Adults programmes are events supposed to help adults to go in deep the concepts and ideas of history, features in terms of the sea, time and stars which are related to the Museum’s collections through courses such as GCSE Astronomy, Introduction to Astronomy or The Solar Systems. The methods of teaching are lectures, study days, film seasons, workshops, panel discussions and tours. Study programmes are not only for adults; there are plenty of courses, study days for students from Primary, GCSE to A-level studies include Science, History, Physics, Citizenship Geography, Business Studies, and Travel and Tourism. Provided by excellent, enthusiastic teachers giving great opportunities for students to experience and enjoy all fun activities. Especially for school visits, they provide education resources in particular subject. [pic] [pic] Students on study day Girls doing school projects in â€Å"Your Ocean† galleries If you visit any tourist attraction we can easily see the souvenir and gift shops selling toys, books or other products related to that place. Obviously, visitors come to visit the attractions and would like to bring something home to remember that day or just to buy presents for their friends or families. In the National Maritime Museum, there is a wide range of stuffs linked to their collections and to be found by subjects such as Cards, Time and Timepieces, Telescopes Binoculars, Maps, Globes Exploration, Clothing and Personal accessories, Books, Toys, Kids’ bookshop, Corporate gifts, Teachers’ resources and many other things. Another essential section in the museum is restaurant and cafe area, as all visitors get tired after the whole day exploring the museum, they need to have a rest at the coffee shops and fill in their stomachs in the restaurants. There are two coffee bars in the Museum, The Galley where visitors can have delicious soups, hot food or they can have salads, sandwiches if fancy cold food. And the other is Paul where they can find light snacks and enjoy the seasonable drinks in the Museum. [pic] [pic] Summer drinks at the Museum Volvo corporate event The National Maritime Museum is also one of the unique venues hold many conferences, events and weddings. You read "Museum Marketing Mix" in category "Papers" Businesses hire the venue not only because of the beautiful place, they want to experience the fabulous views across London and glaze the stars by having private telescope after the meetings. The Museum also provides food and drink at the venue, corporate services and photographic services. [pic] [pic] Corporate event on the Upper Deck during Queen’s House southwest parlour set up the evening for a meeting †¢ Product life cycle [pic] As I have illustrated on the graph above, there are 4 main periods of a product life cycle which are Introduction, Growth, Maturity and the last period is either Re-growing or Decline. From my point of view, I think the National Maritime Museum is on the Maturity period as the Museum is an old organisation. Besides, to avoid declining, new events, exhibitions, study programmes are coming every month to attract more potential visitors and more coming back visitors. Moreover, they keep maintaining the attraction by planning conservation and new capital projects. They are working on the major new wing project and will be opened in 2012 in time for the London Olympics in order to grow the volume of visitors both from domestic and international. There are five key features of the new project: ? new entrance from the South new spaces for special exhibitions ? an open archive research centre ? a stylish new cafe, brasseries and shop and upgraded visitor facilities ? flexible new learning spaces [pic] The Sammy Ofer Wing Project – National Maritime Museum We can say the Museum is stepping to the re-growing period after all. Obviously, their new wing project will bri ng a massive growth of tourists from all over the world. 2. Price †¢ Strategies Entry to the Museum is fee as it belongs to the nation and is funded by the Government to remain the World Heritage Sites. There was a debate ages ago about the admission costs of the Museums. We all know that if the Museums increase their admission fees, they can use that income source to contribute to image-building, marketing purposes in order to reach the specifics markets. However, there were some evidences proved that the number of visitor decreased after the announcement of charging the Museum entrance fee. According to the survey result in 1988, the number of visitors at the National Maritime Museum fell by 37% in the year they imposed charges. †¢ Competitor analysis Almost Museums in the UK are fee of admission such as the National History Museum, Science Museum, Victoria and Albert Museum. Therefore, what they are going to do to gain competitive advantage? The answer is adding value to their products and services. Although people visiting the Museum do not have to pay the admission fee, they still want to see the value of products and services offered at the attraction. The National Maritime Museum sends the message of â€Å"good value† to visitors by providing the unique collections, special exhibitions, the upper-class services to ensure that they will have a good experience when visiting the Museum without paying any money. †¢ Discounting Although the Museum is funded by the Government, but it can not cover the staff’s salaries, maintenance costs, new projects and other expenses. Because of that they need to earn from other income sources as I have mentioned in the Products description above. The Museum does discounts for some products such as half-price, bye one get one free at souvenir and gifts shop, discounts for Planetarium Shows, free for children under 3 years old and reduce prices for students (full time), unemployed (ES40 holders), holders of ISE youth cards, disabled visitors and seniors 60+. For disabled visitors, there is no charge if they need a helper. To have more benefits, visitors can apply for the Museum membership receiving: ? 20% percents discount on all food and drink ? Exclusive membership events and private views ? Lively programmes of talks and lectures ? Access to planetarium shows for free ? Free entry to all special exhibitions ? Free entry to Maritime Museums in the UK and Worldwide ? Exclusive access to the Members Room (tea and coffee) ? 10% discount on all products at the Museum’s shop 20% discount on river trips with City Cruises [pic] Membership subscriptions annually at National Maritime Museum (www. nmn. ac. uk) †¢ Seasonality During the winter time, people stay at home due to cold and wet weather. The Museum offers up to 20% discount on the planetarium shows and some discounts on special events and exhibitions. 3. Place †¢ Channels of distribution Visitors wish to attend the Museum’s events; exhibitions and shows can book online or get the tickets directly at the Museum. The tickets also can be sold by email Bookings. All information about booking tickets can be found easily through the Museum’s website which is www. nmm. co. uk. Besides, visitors can use telephone booking or access to the Greenwich Tourist Information Centre to buy the tickets. If people wish to buy maps, books, or other products related to the Museum’s collections, they can stay at home, see the new products and shop online through the Museum’s website. †¢ Physical location [pic] The Museum located in the heart of Maritime Greenwich World Heritage Sites. Surrounded by beautiful scenes and spectacular views. Visitors are impressed by the fabulous historic scientific sites, the stunning view from Greenwich Park where they can stand on the Meridian line, the elegant Tulip Stairs, the Great Hall in the Queen’s House, the Time Ball on top of Flamsteed House which used to tell the time at the earliest year. These features make the Museum unique. [pic] †¢ Accessibility Transport to and from the attraction: The Museum situated in Greenwich, where easily accessed by the public transports. There are many ways travelling to the Museum, which are: ;; The nearest Docklands Light Railway station is Cutty Sark. From the station, it only takes approximately six to ten minutes’ walk to the Museum. There are two underground tube stations, which are Greenwich and Maze Hill stations. It takes about 12-15 minutes from Greenwich station and 8 minutes from Maze Hill walk to the National Maritime Museum. [pic] Recommended routes from main London terminals (www. nmm. co. uk) †¢ Buses There are numerous buses service to Greenwich town centre, Greenwich Park and Royal Observatory from many parts of London. The table below shows the bus routes to Greenwich town centre: [pic] Bus routes to Greenwich Town Centre (www. nmm. co. uk) Interestingly, visitors can also take the sightseeing cruises operate from London Eye, Westminster, Tower and St. Katherine’s piers to Greenwich Pier. From there it is just over 5 minutes walk to the Museum. By taking cruises, they will enjoy the gorgeous sights along the riverside include the Palace of Westminster (Big Ben), London Eye, St Paul’s Cathedral, Shakespeare’s Globe, The Tower of London, Tower Bridge. By foot Exploring the Heritage Sites by walking through the long-distance walks around the Museum is such an exciting experience. Visitors can take public transports to the walking sections such as the circular Greenwich Millennium Heritage Trails, the Tower Hamlets Walks – North Thames Path to Greenwich, Lea Valley Walk, and Thames Path National Trail – Tower Bridge to Greenwich. †¢ By road Visitors can travel by their own cars by taking the M25, M11, A406, A12, and Blackwall Tunnel from the North. M25, A2 from the South. They can take the A2, M2, and A2 direct to Greenwich from Dover and M20, M25, A2 from Channel Tunnel. Accessibilities for special needs The Museum provides facilities for wheelchair users, lifts are highlighted on the map for all units, and coffee bars and restaurants are all at the ground floor for easy access. Moreover, there are provisions for people with difficulties such as deaf, blind and partially sighted visitors. Those provisions include free large-print touchable guide, audio guides and BSL signed Planetarium monthly shows for deaf visitors. pic] 4. Promotion †¢ Methods Promotion is a very important part and cannot be missed out in the marketing mix, as they need to raise awareness of new products and services or the museum’s developments. The first and most common method is advertising by distributing leaflets, posters, and press releases. The second method is sales promotion by using discounts vouchers for joint promotion. The next method is direct marketing b y sending direct mails in order to encourage people to visit the Museum and event bookings. They also hold exhibitions as trade shows target group organisers and tour operators. In addition, the Museum use different types of media such as national and local newspapers, radio stations, transport sections. †¢ Materials As a public sector organisation, the Museum cannot spend a lot of money on advertising. TV advert is very expensive then it is not necessary, the budget way of advertising is distributing leaflets, posters, and flyers to promote campaigns, special exhibitions, three Museum sites, and activities for all ages: [pic] [pic] Leaflet promoting the ‘Explore Oceans† A selection of NMM leaflets [pic] [pic] ‘Inspiring minds for free’ 2006 poster campaign Joint promotion is the effective way by sharing the costs with other travel and tourism organisations. The Museum connects with those organizations to have a wider range of customers and to add value of money when people buy holidays as packages bring advantages for both sides. Discount vouchers are offered when comprising with other tourist attractions, tour companies, hotel groups and magazine promotions. The National Maritime Museum also has joint promotion with transport sector, which is c2c Train Company with 10% off at the Museum’s shop and a free pot of tea or coffee when spending over ? 4 in the cafe. [pic] c2c joint promotion Press releases are essential in marketing, as all relevant information in the Museum have to be kept up – to – date. In the museum there is a press office covers all angles from press coverage to media interest. Press officers have to produce press releases to inform the national and international media all developments at the Museum. Furthermore, they will have to work out the unique images and the ideas to use for campaign posters or to be published on newspapers. [pic] An image from the front cover of the Independent on Sunday, 24 March 2002, promoting the ‘Skin Deep’ exhibition [pic] A 4-sheet poster on London Underground for the ‘Skin Deep’ exhibition III- Explanation of how the 4Ps work together as a marketing mix in the National Maritime Museum Marketing is sending a message to keep people satisfy. Basically, marketing is all about creating false needs that means they comprise all marketing elements in order to make the wants become needs. Organisations always have to think about what people want in the future and work out what they can do to attract potential customers. Marketing elements cannot go separately, we need to put them in a pot, mix them together and that is the only thing we can alter to end up success or failure of a business. The following graphic shows the relationship between the 4Ps in the National Maritime Museum: In the National Maritime Museum we can see the mixture of products, price, place and promotion. In the marketing mix, products and price are the most important then we use place and promotion to bring the business to the highest point of selling. All three components: Price, Place and Promotion affect the selling of Products and Services. There is no admission fee for Museum entrance, many free events and exhibitions. The word â€Å" FREE† has a big influence to every single person, therefore, more and more people coming in to see what is provided in the Museum. All planetarium shows charge with a very reasonable price (under ? 10) appeal audiences come to see the shows. In every business, normally, the Price makes a strongest influence to the selling of products and services. New products and services need to be advertised in order to raise public awareness. The Museum use leaflets, posters, flyers to promote their new shows, events and exhibitions; buy a space on the newspaper, an advert on the radio station, places big posters in the on underground station with the same purpose of driving people to their products and services. The Museum spends some money to make some money. Although they choose the budget ways of promoting to avoid not spending a large amount of money but they spend a little to make a lot. Internet booking system is the most convenient way of selling products and services. The National Maritime Museum provides many booking options in order to give the best convenience to customers to buy their products and services. The Museum is unique because of its’ Heritage Sites, people come to explore the Museum and to see the surroundings attractions. That means the Place also bring customers to the Museum, which we can understand as Products. However, the Price and Promotion are linked together as they use the Price to promote the products and services. The Museum reduces the price to have price promotion such as discount vouchers for joint promotion (10% off on all products at Museum’s shop, free a pot of tea or coffee at cafe’ when spending over 4 pounds). Some exhibitions are free with a purpose of promoting and targeting groups of visitors. Promotion also affects the channel of distribution. One of the promotion methods used by the Museum is direct selling. They open exhibitions, inviting people and sell directly to group organisers, tour operators, and other travel and tourism organisations. Generally, marketing mix plays a very important part of the marketing strategies. In order to reach the market changes and to gain competitive advantage, the National Maritime Museum has to work out more future plans to maintain the ever-growth volume of visitors and to attract both domestic and international visitors. Bibliography Text books: BTEC National Certificate in Travel and Tourism – Book 1 †¢ Marketing in Travel and Tourism by Victor T. C Middleton Websites: †¢ www. google. co. uk †¢ www. nmm. co. uk †¢ www. books. google. co. uk [pic] ———————– Place Promotion UNIT 5: MARKETING TRAVEL TOURISM PRODUCTS AND SERVICES Fall 08 Assignment Title: The Marketing Mix 5A Centre name: Hammersmith and We st London College Learner Name: Kim Thu Dao Subject Lecturer: Matthew Cooper Deadline: 15/10/2009 BTEC NATIONAL CERTIFICATE IN TRAVEL TOURISM YEAR 2 Price Products How to cite Museum Marketing Mix, Papers

Things Fall Apart Essays (1149 words) - African Writers Series

Things Fall Apart Things Fall Apart Reading Review Title of Work: Things Fall Apart Country/Culture: African Literary Period: Classical Genre: Novel Author: Chinua Achebe Authorial Information: Chinua Achebe was born and grew up in the Ibo village of Ogidi when Nigeria was still a British colony. Although Achebe won a scholarship to study medicine, his love of literature and growing involvement with African nationalism changed his career. The nationalism movement after World War II brought with it a new sense of African self-awareness and confidence, and it occurred to Achebe that he and his fellow Africans might have their own stories to tell. Achebe's insight made him question the colonial-era notion that African culture was inferior to the culture the European colonist had grafted onto Africa, usually be force. As a gesture defining his roots. Achebe dropped his first name, Albert, which his parents had given him in honor of Queen Victoria's husband. In 1958, while working for the Nigerian Broadcasting Company, Achebe published his first novel, Things Fall Apart. The novel tells of and Ibo man whose personal life is ruined as a result of colonial pressures. This was the first of three novels that Achebe wrote to explore the Ibo past and the destructive effects of colonialism on African cultures and on individual Africans. In 1960, the new nation of Nigeria, with over two hundred ethnic groups, was not a unified country. The four largest ethnic groups, the Ibo, Hausa, Fuliani, and Yoruba, were constantly fighting for land and power. Many of the frictions originated in the groups' very different religions, languages, and outlook on life. Eventually, in 1967, things fell apart. Achebe was one of the many Ibo who unsuccessfully tries to secede from Nigeria and establish a new republic called Biafra. In the worst months of the bloody, three-year civil war, about twelve thousand people, mostly children, starved to death each day. Overall, somewhere between one million and two million people died-many of them from disease and hunger. Several stories in Achebe's story collection Girls at War (1973) describe the tragedies and horrors of these years of civil war. Chinua Achebe wrote Things Fall Apart because nobody had written a story like his before. Achebe wrote this book to tell of his side of the story; because he can relate to Okonkwo, the main character, because Achebe was an Ibo group member also. Author's unique style: Achebe uses irony, folklore and customs as his unique styles. Achebe uses irony when Okonkwo says, ?I will sacrifice one of my children to save this village,? then Obieraka says, ? well why don't you sacrifice yourself then.? This is ironic because to save the village, Okonkwo kills on of the messengers and instead of being killed by the District Commissioner, Okonkwo hangs himself. Achebe uses folklore when someone is trying to make a point to someone. This happens when Uchendu tells a story to make Okonkwo not hit his wives. Achebe uses the Ibo tribe's customs as a way to tell the reader of how the tribe lived. This happens when Achebe tells of the spirits who come out to give someone a trial. Setting: The setting is the early 20th century in Nigeria. The social environment is the English colonization in the African tribes. Theme: A theme of Things Fall Apart is, ?In life, time changes everything.? This is true in Things Fall Apart. Okonkwo had a good life until the British came and changed everything about their past ways of life. As time progressed, Okonkwo became madder as each day passed about how the British were treating them. His temper reached it's climax when he killed a messenger of the District Commissioner. Characters: Okonkwo-the main character. Okonkwo's motivation is to keep the British from taking away the Ibo's culture. His outcome is that he kills a messenger and then hangs himself. Unoka-Okonkwo's dad. Unoka's motivation is to just make enough money to keep him and his family alive, and then be lazy for the rest of the time. Unoka's outcome is that he dies, heavily in debt to many people. Nwoye-Okonkwo's first son. Nwoye's motivation is to rebel against Okonkwo because Okonkwo pushes him too hard. Nwoye's outcome is that he becomes a Christian and leaves his family to go to a Christian school. Ezinma-